Birth of a Logo – Fred Hembeck plus Artie Simek = GOLD March 9, 2012 – Posted in: Blog
I love our logo. When the time came to give Wednesday’s Heroes it’s own website, I knew I wanted a logo. Something simple yet memorable. I’d recently purchased some artwork from Fred Hembeck and thought he’d be perfect for the job. His art style is instantly recognizable, simple, clean – everything you could want in a logo. But would he do it? To my delight he was all for it!
Here’s a look at how our humble little logo came to be…
So there you have it! Fred (as always) was a joy to work with. Be sure to visit Fred’s facebook page to keep up to date with all things Hembeck! (He also has www.hembeck.com, but updates there seems to have stopped.)
If you’re wondering who Artie Simek is, he was a legendary letterer for both Marvel and DC. Back in the day when all lettering was done painstakingly by hand, Artie was the best. (Being a huge Daredevil fan myself, both Sam and Joe Rosen were also favorites of mine!) The writers and artists get all the credit, but guys like Artie Simek who did the lettering greatly contributed to the look and style of the books. I found this wonderful tribute to Artie here.